THE BRAND
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Leaves & Co. is a social business that offers homeware and tableware products, established in
2017 by Donia El Sadat. Our products are in-house designed by our team and produced
across different cities of Egypt from north to south, from east to west. We do not own a
workshop, hence we aim to empower as many craftsmen and craftswomen as possible along
our journey and help them grow their small business and assist them find new potential
opportunities. Our design goal is to present a product that would inspire the eye through art,
heritage and local nature and trigger the heart through local belonging, human connection
and emotional memory. We create moments that celebrate modern identity and trigger
authentic traditions.
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Authenticity . Empowerment . Embellishment.
We Evoke Identity.
We refresh social values.
We add local belonging to our nowness.
We create social impact
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Authentic is the New Luxury!
I want to see my heritage through the lens of the now.
I want to capture my roots in the moment of tomorrow.
Connect past to present to future.
A value that is beyond what the eye can observe and see.
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Human Precious - A language that connects the hand to the heart.
Modern Memory - A moment that makes me look back yet it inspires us to think forward.
Authentic - It is the real origin of a story.
Glocal - A dynamic tango between the local and the global.
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We offer a wide range of homeware products with various local materials (pottery, glass,
wood, bamboo, textiles, stone, aluminum and more). Our designs are inspired from a balance between cultural traditions and rituals, heritage, nature, art, global trends, and legendary designers. We get inspired from our surroundings and present in a modern and trendy form.
Launching the Flagship Store was a huge milestone for the brand. All the retail architecture
and interior design, furniture pieces, and accessories are designed in-house by the team.
Every corner in the store represents a value of the brand that shapes the full character of the
space and creates a memorable experience.
Contractor: Momentum by Mahmoud El Beheiry
Photo Credit: Nour El Refai
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