SOULS & MOMENTS




Baking with Love
Baking is passion, it's a way of expressing emotions, and a reason to release stress.



Ibrahim, Semsema, The Mug & The Shisha
Ibrahim and Semsema, the Hippo, met for the very first time but it felt like a lifetime friendship.



Felfela & The Jug
Strength, loyalty and intelligence mixed with beauty, fragrance and vibrance.



Om Ahmed & The Balady Bread
Om Ahmed is proud to bake the Balady Bread that symbolizes the traditional values of the Egyptian people, and is a representation of the country's rich heritage.




El Forn
Baladi bread is a symbol of the Egyptian culture, representing the country's long-standing traditions of hospitality and unity.



Madiha & The Alamonya
Madiha related so much to Mit Abu El-Kom Level Stand, that she asked to take a photo when it's on top of her head, like she usually does when grocery shopping.